Resources Library by ANA

Emerging middle class in Russia

This presentation explores the emergence of the middle class consumer in Russia following the development of capitalistic consumerism in the country. The findings presented are based on the results of qualitative research undertaken in the alcoholic...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Marina Simakova, Ioannis Kavounis

June 15, 2012

New faces, new roles, new ways, a new Latin America

The impactful transformation and configuration of the various Latin American societies is tackled in this presentation, be it in their consumption, the possibilities for economic development, the employment challenges faced by the young, the changes...

Catalogue: Latin America 2012: Uncovering Opportunities

Authors: Luis Woldenberg Karakowsky, Dolores Sánchez

Company: NODO

May 3, 2012

Let the Brazilian sun shine in

Public understanding and acceptance are recognized as critical issues shaping the successful implementation of renewable energy technologies like solar photovoltaic energy (SPV). Yet, this faces multiple challenges from low awareness and...

Catalogue: Latin America 2012: Uncovering Opportunities

Author: Fabián Echegaray

Company: Market Analysis

May 3, 2012

Smells like teen spirit

For the generation born in this millennium, growing affluence, smaller family size and media proliferation has meant that Youth values today are very different from the past generation. Is the middle class Asian Youth today similar to his Western...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!

Author: Madhumita Chakraborty

Company: PepsiCo

November 13, 2011

Bridging the digital divide in qualitative research in emerging markets

Mobile enables insights into the 'moment of truth' as never before. Despite mobile outnumbering online 3:1 and mobile being the irrefutable future of digital, the global market research industry lags as mobile is yet to become a mainstay data...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity

Authors: James Fergusson, Navin Williams

Company: KANTAR TNS Malaysia

March 20, 2011

Local small and medium enterprises in less developed countries

Success in the market research industry might well be coming from local SMEs (Small and Medium Enterprises) segment and not just coming from the traditional focus on big multinational corporations. This presentation shows how market researchers value...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity

Authors: Thong Tuong Tuan, Dung Tran Ngoc

Company: INTAGE HOLDINGS Inc.

March 20, 2011

Innovative mobile research in developing countries

Observing the evolution of the mobile market, this paper explores ways of leveraging smartphones to perform innovative social and market research through mobile in developing countries. Based on surveys conducted on the iPhone in India, Mexico and...

Catalogue: Online Research 2010: E-Universe

Author: Emmanuel Bellity

October 19, 2010

Mind the GAP!

What divides exist in a developing country like India and how are researchers handling these divisions? India faces cultural and socio-economic barriers such as: generations (from boomer to zoomer); locations (urban, rural and everything in between);...

Catalogue: Congress 2010: The Changing Face Of Market Research

Author: Pravin Shekar

September 15, 2010

Research World (May 2010)

This issue focuses on the latest developments in Latin America, and also featuring an exclusive interview with best-selling author Jim Collins.

Catalogue: Research World 2010

Author: ESOMAR B.V.

May 15, 2010